I believe it will take an ongoing effort by bowling families in each state to pressure their respective states' departments of education and area school districts to become familiar with the many collegiate bowling programs that exist. Bowling is (or it can be, anyway) another avenue through which kids (and their families) can more affordably pursue higher education for the kids in the state.
Here in Georgia, where the numbskulls at the state level have not yet embraced bowling as a high school sport, we actually have a few high school kids I know personally who will receive a free ride through college solely on the strength of their awesome bowling skills.
On the weekly made-for-YouTube "TV" show that I produce, PRODIGY BOWLERS TOUR (which I routinely post on this board each week), we had a young girl come to bowl with us last year who was relatively inexperienced. At the age of 19, she had never bowled youth league, but had bowled open play since she was a kid. Just hadn't ever bowled in any kind of organized competition. Yet despire her lack of formal training, she had one characteristic that made her appealing to college bowling scouts -- she's the rarest of rare birds: a female two-hander. After only a few appearances on the show, she was recruited by a college in Oklahoma that was launching a new bowling program, and was offered a significant scholarship to attend their school. Today, she is the first-ever women's captain of the Lady Eagles at Oklahoma Christian University, and under the tutelage of her college coach, her game has improved dramatically this season. She is now ranked among the top ten first-year women's collegiate bowlers in the country.
It's my opinion that as little respect as bowling may get in a lot of circles, you'd think that in EDUCATION circles, if they knew that bowling offers some kids the ONLY way they have to gain scholarship assistance to fund their college education, they might warm up to bowling as a sport, at least a little.
I think if you're going to try to entice states and school districts to add bowling as a sport in their high schools, making them aware of how bowling can be an important path toward higher education is the way to do it.